We have the courage to express ourselves authentic in our personal and professional lives. We communicate honestly, simply, directly, on time and transparently. We respect our values and commitments. We take responsibility for our actions. We follow and promote the original values of Krav-Maga.
We respect ourselves first and foremost. We have a deep respect for Krav-Maga, school, instructors, colleagues, students and all the other people. We embrace the diversity of ideas, opinions and experiences as long as they are complemented by values and actions that contribute to the good of humanity.
We only practice simple and effective principles and techniques, that can be successfully applied in real confrontations, by ordinary people. We understand perfectly how Krav-Maga works and we teach it logically and varied. We adapt continually to the particularities of the situations and people involved.